Gene Laczniak

Gene  Laczniak
Gene LaczniakMarquette University

Straz Hall, 004

MilwaukeeWI53201United States of America
(414) 288-8050

Sanders Professor Emeritus of Marketing

Gene Laczniak currently serves as President of the Macromarketing Society, an international group of business scholars who conduct research into the interactions of marketing and markets upon society. From 1998 to 2002, Laczniak was the Associate Vice-President/Associate Provost for Academic Affairs at the Marquette. He has been a visiting professor or visiting fellow at the University of Western Australia (Perth) on several occasions. Laczniak was a member of the editorial review board of the Journal of Marketing for 15 years and continues to serve on two academic journal review boards. He is co-author of five books on business ethics with his most recent being Ethics in Marketing: International Cases and Perspectives (Routledge, 2012)."  He has been a member of the board of directors of four non-profit organizations with 18 years of aggregate service. He has taught executive development classes in the U.S., Europe and Asia winning several teaching awards. Laczniak has published over 150 journal articles and papers. In 2012, Gene received a lifetime achievement award from the American Marketing Association for his contributions to marketing ethics, corporate social responsibility and public policy scholarship.


  • Ph.D. in Marketing (University of Wisconsin - Madison) 
  • M.B.A. (University of Wisconsin - Madison) 
  • B.S.(Honors) in Business Administration (Marquette University)

Research Interests

Marketing ethics, marketing strategy, business ethics and corporate social responsibility, marketing & society, macromarketing.

Selected Publications

“Indigenous Intellectual Property Rights: Ethical Insights for Marketers” co-author: A.M. Kennedy in Australasian Marketing Journal (2014), Vol.27, 307-313.

“Corporate Societal Responsibility in Marketing: Normatively Broadening the Concept” co-authors: P.E. Murphy and M. Obersader in AMS Review Vol.3 No.2 (June 2013) 86-102.

“Stakeholder Theory and Marketing: Moving from a firm-centric to a societal perspective” Co-author: P.E. Murphy in Journal of Public Policy and Marketing (2012), Vol. 31 (2), 284-291.

"Hyper Norms: Searching for a Global Code of Conduct" co-author: A.M. Kennedy in Journal of Macromarketing (2011), Vol.31, No.3, 245-256. [Slater Award winner (2012) for best article in macromarketing in 2010-11]

“Marketing to the Poor: An Integrative Justice Model for Engaging Impoverished Marketing Segments”, co-author: N. J. C. Santos, Journal of Public Policy & Marketing Vol. 28, No. 1 (Spring 2009) pp. 3-15. [Two time finalist for Kinnear best article award in JPP&M, 2011 and 2012]

Honors and Awards

  • Winner, 1995 Alpha Sigma Nu National Book Award,
  • All University Teaching Award: The J.P. Raynor Faculty Award for Teaching Excellence (1992)
  • Excellence in Executive Education Award (1998), presented by EMBA class (1998) for outstanding teaching.