Joseph Matthes

Joseph  Matthes
Joseph MatthesMarquette University

Straz Hall, 432

MilwaukeeWI53201United States of America
(414) 288-1440
Curriculum Vitae

Assistant Professor of Marketing

Dr. Matthes joined Marquette University in 2014.  He earned his Ph.D. from the University of Nebraska–Lincoln, and his MBA as well as his bachelor’s degree from Creighton University.  Prior to beginning his doctoral studies, Joseph worked for Union Pacific Railroad on their strategic planning team. 

Education

  • Ph.D. – Marketing, University of Nebraska–Lincoln, 2014
  • MBA – Business Administration, Creighton University, 2006
  • BSBA – Management Information Systems, Creighton University, 2004

Research Interests

Marketing Channel Strategy (e.g., Franchising, Personal Selling, Sales Management, Retailing, B2B Relationships, Mobile Apps, CRM, and Sales-Marketing Interface)

Selected Publications

Johnson, Jeff S., Joseph M. Matthes, and Scott Friend (2018), “Interfacing and Customer-Facing: Sales and Marketing Selling Centers,” Industrial Marketing Management, TBD.

Saini, Amit and Joseph M. Matthes (2017), “Agree to Disagree: Role of Values Alignment in Franchising Relationships,” Great Lakes NASMEI Marketing Conference, Manamai, India, (Published in Abstract)

Johnson, Jeff S. and Joseph M. Matthes (2017), “Sales-to-Marketing Job Transitions,” 2017 Global Sales Science Institute Conference Proceedings, Mauritius, East Africa, (Published in Abstract)

Matthes, Joseph M. and Amit Saini (2015), “A Conceptualization and Empirical Examination of the Effects of Marketing Alignment on Franchising Relationships,” 2015 AMA Winter Educators’ Conference Proceedings, San Antonio, TX, (Published in Abstract)

Matthes, Joseph M. and Amit Saini (2013), "Strategic Drivers of Mobile Application Performance," 2013 AMA Summer Educators’ Conference Proceedings, Boston, MA, (Published in Abstract)

Honors and Awards

Baker Award for Excellence in Service by a Graduate Student, University of Nebraska–Lincoln, Marketing Department, 2013-2014

AMA Sheth Foundation Doctoral Consortium Fellow, University of Michigan, 2013

Outstanding Graduate Teaching Assistant, University of Nebraska–Lincoln, College of Business Administration, 2012-2013

Excellence in Teaching by a Graduate Student, University of Nebraska–Lincoln, Marketing Department, 2012-2013

Outstanding Graduate Teaching Assistant, Honorable Mention, University of Nebraska–Lincoln, 2011-2012

Excellence in Teaching by a Graduate Student, University of Nebraska–Lincoln, Marketing Department, 2011-2012

Teaching Interests

Marketing Management, Marketing Channel Strategy, Franchising, and Marketing Strategy