Straz Hall, 004MilwaukeeWI53201United States of America(414) firstname.lastname@example.orgCurriculum Vitae
Dr. Lysonski joined Marquette University in 1989 where is now Professor of Marketing and Miles Research Scholar. He has been on the faculty at the University of Rhode Island, Copenhagen School of Business and Economics, and the University of Canterbury in New Zealand. He has published over 60 refereed articles in journals such as Journal of Marketing, Journal of Consumer Research, Journal of Consumer Affairs, Journal of International Business Studies, Journal of Advertising, European Journal of Marketing, International Journal of Research in Marketing, and Journal of Services Marketing. He has presented papers at more than 70 national and international conferences. He continues to serve on editorial boards of various marketing journals.
Cross-Cultural Analysis, Marketing Management, International Marketing, Macro-Marketing, Consumer Behavior, Services Marketing.
“Nigeria in Transition: Acculturation to Global Consumer Culture", (with S. Durvasula), Journal of Consumer Marketing, (accepted for publication in 2014).
"Consumer Decision Making Styles In Retailing: Evolution Of Mindsets And Psychological Impacts", (with S. Durvasula), Journal of Consumer Marketing, 2013, 30(1), 75 – 87.
"Evidence of a Secular Trend In Attitude Towards The Macro Marketing Environment In India: Pre and Post Economic Liberalization”, (with S. Durvasula and A. D. Madhavi), Journal of Consumer Marketing, 2012, 29(7), 532-544.
“Beyond Service Attributes in Higher Education: Do Personal Values Matter?”, (with S. Durvasula and A.D. Madhavi), Journal of Services Marketing, 25(1), 2011, 33-46.
Money, Money, Money—How Do Attitudes Toward Money Impact Vanity and Materialism?—The Case of Young Chinese Consumers”, (with S. Durvasula, equal contribution), Journal of Consumer Marketing, 2010, 27(2), pages 169-179.