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Dr. Jean Grow
ASSOCIATE Professor

Johnston Hall 510
(414) 288-6357 Phone
(414) 288-3923 Fax
jean.grow@marquette.edu

Websites

Cultural Geography Blog:
http://growculturalgeography.wordpress.com

Book Website:

http://teachingadcreative.com/

COURSES TAUGHT

ADPR 1400: Advertising Principles
ADPR 3400: Advertising Copywriting
ADPR 4997: Advertising Campaigns
ADPR 4953: Creative Strategy and Tactics
ADPR 6600: Integrated IMC Campaigns: Merging Theory with Practice
Advertising Creative Strategy, Universitat Autònoma de Barcelona, Barcelona Spain
summer 2011 & 2012
Global Brand Tracking: London and Prague, summer 2010

INTERNATIONAL TEACHING EXPERIENCES

Advertising Strategy and Gender Issues in a Global Context – Visiting Professor/doctoral lectures
Advertising Creative Strategy – faculty Universitat Autònoma de Barcelona, Barcelona Spain, summer 2011
Account Planning in a Global Context – guest lecturer University of Michigan, Rome Italy, summer 2011
Global Brand Tracking: London and Prague – program leader Marquette University, London UK and Prague CZ, summer 2010
http://globalbrandtracking.wordpress.com/
Global Brand Tracking: study abroad– program leader http://globalbrandtracking2012.wordpress.com/jean-grow

EDUCATION

Ph.D, University of Wisconsin-Madison (2001)
M.A, University of Wisconsin-Stevens Point (1996)
B.F.A, The School of the Art Institute of Chicago (1983)

AWARDS

Dean’s Award for Teaching Excellence (2007), Diederich College of Communication, Marquette University
Diederich Scholar Award 2006, 07 & 08, Diederich College of Communication.

INTERNATIONAL GRANTS

Spain Government, Ministry of Science & Innovation, Research Grant, 2010-2013 (18,000 Euros), “La discriminación de género en la evaluación del trabajo creativo de las mujeres en la publicidad: ¿El sexo es un factor clave para la elección de ideas y planes de estudio/Gender discrimination when evaluating the creative work of women in advertising: Is sex a key factor for choosing ideas and curricula?” with Universidad Autónoma de Barcelona, Barcelona Spain.

Catalan Government, Teaching Grant, 2011: (5,000 Euros), “Pensar en Femenino/Think Like a Woman” This teaching grant focuses on working with female students to help them develop their portfolios to break through the gender bias in advertising creative departments, with Universidad Autónoma de Barcelona, Barcelona Spain.

WHY MARQUETTE?

Education is a personal journey embodying both teaching and learning. As a professor at Marquette I can be a teacher and a student of life– making a difference along the way.

RESEARCH INTERESTS

Gender issues in advertising
Ethnographic and semiotic analysis of advertising
United Adworkers
youngSIETAR

PROFESSIONAL AFFILIATIONS

American Academy of Advertising
Semiotic Society of America
Adworkers Local (Milwaukee Professional Advertising Association)

PROFESSIONAL EXPERIENCE

1993-Present: Grow Creative Resources, strategic advertising consulting and artists representation. Clients include: Flamingo International, Kimberly-Clark, Neuroscience Group of Northeast Wisconsin and Thrivent.
1990-1993: Apple Photography, Group Director of Marketing & Sales. Clients included: Kimberly-Clark, Sargento Food and Thrivent.
1985-1990: Jean Grow Represents, artists representation. Clients included: Coca-Cola, USA, Jim Beam Brands and Kellogg, USA Agency Affiliations included: DDB Needham, Foot, Cone & Belding and Leo Burnett.

Curriculum vitae

WEBSITE

http://teachingadvertisingcreative.blogspot.com/

PUBLICATIONS (PARTIAL LIST)

BOOKS

Altstiel, Tom and Jean Grow (2010), Advertising Creative: Strategy, Copy, and Design, Thousand Oaks, CA: Sage.

REFEREED PUBLICATIONS & BOOK CHAPTERS (PARTIAL LIST)

Grow, Jean M., David Roca and Sheri J. Broyles (in press), “Vanishing Acts: Creative Women in Spain and the United States” International Journal of Advertising

Roca, David, Daniel Tena and Jean M. Grow, (in press) “Advertising Education in Spain,” Advertising Education Around the World, J. Richards & B. Ross (eds.).

Grow, Jean M. and Sheri J. Broyles (2011), “Unspoken Rule of the Creative Game: Insights to Shape the Next Generation from Top Advertising Creative Women,” Advertising & Society Review 12/1, online, E-ISSN 1534-7311.

Grow, Jean M. (2009), “The Gender of Branding: Antenarrative Resistance in Early Nike Women’s Advertising,” Women’s Studies in Communication.

Park, Jin Seong and Jean M. Grow (2009), “Symptom Information in Direct-to-Consumer Antidepressant Advertising and College Students’ Perception of the Lifetime Risk of Depression,” Journal of Medical Marketing, 0/0, 1-11.

Grow, Jean M. & Stephanie Christopher (2008), “Breaking the Silence Surrounding Hepatitis C by Promoting Self-Efficacy: Hepatitis C Public Service Announcements,” Qualitative Health Research.

Broyles, Sheri J. & Jean M. Grow (2008), “Creative Women in Advertising Agencies: Why so Few ‘Babes in Boyland’,” Journal of Consumer Marketing, 15/1, pp. 4-6.

Park, Jin Seong & Jean M. Grow (2007), “The Social Reality of Depression: DTC Advertising of Antidepressants and Perceptions of the Prevalence and Lifetime Risk of Depression,” Journal of Business Ethics, 79(4), pp. 379-393.

Grow, Jean M., Jin Seong Park and Xiaoqi Han (2006), “Your Life is Waiting: Symbolic Meanings in Direct-to-Consumer Antidepressant Advertising,” Journal of Communication Inquiry, 30(2), pp. 163-188.

Grow, Jean M. and Joyce M. Wolburg (2006), “Selling Truth: How Nike’s Advertising to Women Claimed a Contested Reality,” Advertising & Society Review, 7(2), online, third most viewed article, 2007. http://muse.jhu.edu/journals/asr/information/mission.html

Grow, Jean M. and Joyce M. Wolburg (2005), “Service Learning Across the Curriculum: A Collaboration to Promote Smoking Cessation,” Journal of Advertising Education, 9(1), pp.5-18.

PRESENTATIONS (PARTIAL LIST)

PRESENTATIONS/ PEER REVIEWED

Jean M. Grow, David Roca and Sheri J. Broyles (2012), “Creative Women at the Margins: A Cross-Cultural Perspective,” International Conference on Research in Advertising, Stockholm Sweden.

Flewellen Kali J., Sheri J. Broyles and Jean M. Grow (2011) “Women to watch speak out: Looking behind the curtain of mentoring, networking and gender.” Association for Education in Journalism and Mass Communication, St. Louis, MO.

Broyles, Sheri J. and Jean M. Grow (2010). “Making the Connection: Creative Women Talk about Empathy, Creativity and Gender.” Association for Education in Journalism and Mass Communication, Denver, CO.

PRESENTATIONS/INVITED

Jean M. Grow (2012), “Under-representation of Women in Creative Across Cultures," advertising industry conference, September 27, San Francisco, CA. Grow, J. (2011), “Self Branding in an Intercultural World,” YoungSIETAR, 12th annual conference, Ljubljana, Slovenia.

Broyles, S.J. and Grow, J.M. (2010), “Weaving your Way Through the Creative Labyrinth: Words of Wisdom from Professionals,” referred panel presentation with top advertising creative directors at the American Academy of Advertising Conference, Minneapolis, Minnesota.

Grow, Jean M. and Sheri J. Broyles (2008), “Mars & Venus in the Advertising Universe: How Working Together Can Work,” referred panel presentation with top advertising creative directors, Association for Education in Journalism and Mass Communication conference, Chicago, IL.

Grow, Jean M. (2008), “Service Learning in Advertising Curriculum” Pre-conference teaching workshop, Association for Education in Journalism and Mass Communication, Chicago, IL..