Johnston Hall, 423MilwaukeeWI53201United States of America(414) 288-0826(414) 288-5227 (FAX)firstname.lastname@example.org
Ph.D., Media and Public Affairs, Louisiana State University
M.S., Public Relations, Montana State University Billings
ADPR 4600 International Advertising and Public Relations
CCOM4750/5750 Corporate Social Responsibility
COMM 6955 Proseminar in Organizations: Crisis Communication
PURE 1800 Public Relations Principles
Crisis Communication and Management
Association for Education in Journalism and Mass Communication (AEJMC)
International Communication Association (ICA)
National Communication Association (NCA)
Korean American Communication Association (KACA)
Shim, K., Chung, M., & Kim, Y. (2017). Does ethical orientation matter? Determinants of public reaction to CSR communication. Public Relations Review. DOI: 10.1016/j.pubrev.2017.05.001
Kim, Y., & Park, H. (2017). Is there still a PR problem online? Exploring the effects of different sources and crisis response strategies in crisis communication via social media. Corporate Reputation Review, 20(1), 76-104. DOI: 10.1057/s41299-017-0016-5
Jeong, J. -S., Kim, Y., & Chon, M. (2016). Who Is Caring for the Caregiver? The Role of Cybercoping for Dementia Caregivers. Health Communication. DOI: 10.1080/10410236.2016.1242030
Kim, Y. (2016). Understanding Publics' Perception and Behaviors in Crisis Communication:
Effects of Crisis News Framing and Publics' Acquisition, Selection, and Transmission
of Information in Crisis Situations. Journal of Public Relations Research, 28(1), 35-50. DOI: 10.1080/1062726X.2015.1131697*
*Named "the 2016 Top Downloaded Article."
Kim, Y., Miller, A., & Chon, M. (2016). Communicating with The Key Publics in Crisis Communication: The Synthetic Approach to The Public Segmentation in CAPS (Communicative Action in Problem Solving). Journal of Contingencies and Crisis Management, 24(2), 82-94. DOI: 10.1111/1468-5973.12104
Kim, Y. (2015). Toward an Effective Government-Public Relationship: Organization-Public Relationships based on a Synthetic Approach to Public Segmentation. Public Relations Review, 41(4), 456-460. DOI: http://dx.doi.org/10.1016/j.pubrev.2015.06.020
Kim, Y. (2015). Toward an Ethical Model of Effective Crisis Communication. Business and Society Review, 120(1), 57-81. DOI: 10.1111/basr.12048
Otjen, A. J., Keller, S., & Kim, Y. (2015). Marketing a City Library in the Face of Negative Attitudes. International Journal of Business Strategy, 15(1).
Kim, Y., Chon, M., & Miller, A. (2014). Cross-national Ongoing Crisis Communication on Social Media: A Comparative Analysis of Twitter regarding Asiana Airlines Crash Crisis in South Korea and US. Asian Communication Research, 9, 22-51.
Chung, W., & Kim, Y. (2014). Dealing with "Prodromes" through Social Media: Pre-Crisis Communication of Hyundai Motors Regarding its Overestimated Gas Mileage Issue. Asian Journal of Information and Communications, 6(1), 7-24.
Miller, A., & Kim, Y. (2014). Is digital content better? In A. Miller and A. Reynolds (Eds.). News Evolution or Revolution? The Future of Print Journalism in the Digital Age (pp. 147-162). New York, NY: Peter Lang Publishing Group.
Promising Professor Award, Mass Communication & Society (MC&S) Division, Association for Education in Journalism and Mass Communication (AEJMC), 2015
Top Paper Awards
To make one step forward for "Be The Difference" in my life, as well as my future students' ones, I decided to come to Marquette. I found out that trajectories of my research and teaching seem to have been on the Marquette's mission. That's why I feel Marquette is the best fit school for me to learn more about how I can not only advance knowledge and experience that help my students prepare for intellectual, artistic, professional and ethical leadership but also apply my research, teaching and service to make a contribution to the Marquette community and improve the lives of our neighbors.