Marquette.edu

Driving Customer Satisfaction

Dr. Dennis Garrett, associate professor at Marquette University

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ABOUT THE SPEAKER

Dr. Dennis Garrett is an associate professor of marketing in the College of Business Administration. He is on the board of directors of the Wisconsin Better Business Bureau and has been a customer satisfaction and marketing strategy consultant for S.C. Johnson and Co., We Energies, and Marshall & Ilsley Trust Co.

ABOUT THE TALK

Garrett shared proven strategies for building customer satisfaction and retention, including ways customers talk about their buying experiences and the three things customers want in return for their business.

ABOUT THE SERIES

This speech was part of the sixth annual BizTech Expo, a two-day business-to-business expo. The expo fuels business by putting attendees — Milwaukee’s powerful, affluent readership and other potential customers — in touch with BizTimes.

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