"Just do it."
If that simple phrase conjures up the image of a pair of Nikes, thank an advertiser. Whether it's through traditional print or digital media like YouTube and Facebook, advertising majors learn to combine memorable copy, creative design and innovation to create the messages that move consumers to action.
Create your own ads.
From print to digital media, you'll learn to design arresting ads in our Mac labs using layout and design programs such as InDesign, Photoshop, Illustrator and a variety of multimedia software.
And the "Advertiser of the Year" is...
Marquette advertising majors have won national recognition for proposals created for Saturn, Banc of America Investment Services, Toyota, The New York Times, Pizza Hut, Florida's tourism board and other clients.
Practice makes perfect.
As a Marquette advertising major, you'll gain professional experience and pack your portfolio through local and national internships with employers such as MillerCoors, Walt Disney World, Adweek magazine, the Milwaukee Brewers, Six Flags Great America, the National Multiple Sclerosis Society and Procter & Gamble.
Location.
From large national advertising agencies and corporate marketing departments to smaller, specialized ad shops, Marquette advertising majors find an abundance of internships throughout Milwaukee and Chicago, many of which lead to full-time employment after graduation.
Go National.
Participate in the Advertising Club (affiliated with the American Advertising Federation and the national Business Marketing Association) to get streetwise to what's happening in the dynamic world of advertising.
Suggested curriculum
Major courses are bolded.
Freshman
- Advertising Principles
- Contemporary Presentation
- Introduction to Communication
- Media in Society
- Rhetoric and Composition I
- Histories of Cultures and Societies Elective
- Philosophy of Human Nature
- Foreign Language or Diverse Cultures
- Major/Minor Electives
Sophomore
- Media Writing
- Digital Communication Design
- Intro to Communication Research Methods
- Diverse Cultures Elective
- Intro to Visual Communication
- Modern Elementary Statistics
- Science and Nature Elective
- Principles of Microeconomics
- Literature Elective and Performing Arts
Junior
- Advertising Copywriting
- Strategic Research for Advertising and Public Relations
- Advertising Internship and/or Advertising Elective
- Persuasion
- Ethical Problems of Mass Communication
- General Psychology
- Introduction to Theology
- Theory of Ethics
- Introduction to Marketing
- Minor/Elective
Senior
- Advertising Media
- Advertising Campaigns
- Media Law
- Theology Elective
- Minor/Electives
Looking to round out your academic program? Check out the honors program, service learning, study abroad or the many other ways to 
Campus tour at your fingertips: Marquette offers a free campus tour iPhone app. 
Things to see & do around Marquette University's campus in Milwaukee, through the eyes of students & alumni. Check it out. 
You'll find Marquette's advertising graduates working in a variety of places. Some work in advertising agencies as copywriters, graphic designers, media buyers, account executives, etc. Others work as marketing managers or communication specialists for corporations and nonprofit organizations. Others work for media companies in advertising sales. 