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How many companies have started with a bang, only to end in a whimper? The difference between firms that succeed and those that don't is often found in how effectively they market themselves — and it's more than catchy ads. Organizations rely on marketing to analyze their consumers and their competitors while making strategic decisions about product development and management, pricing, positioning, and placement.

Superathletes, supermarkets and supercomputers.

As a marketing major, you can broaden your background with courses in consumer behavior, customer relationship management, sports marketing, integrated marketing, communication, sales management and global marketing.

Market yourself through internships.

Marquette's location and connection with Milwaukee's business community provides marketing majors with opportunities to work as an undergraduate for companies such as Harley-Davidson, MillerCoors, the Kimberly-Clark Corp., the Kohl's Corp. and Johnson Controls Inc.

Learn from leaders in marketing education.

The professors who will teach your marketing major courses maintain their leading edge in the discipline publishing in and editing national and international marketing journals and teaching in established and emerging universities around the world.

Substance and style.

Your creativity will only go as far as your communication skills take you. Through your numerous class experiences in group work, research projects and multimedia class presentations, you and your fellow marketing majors will develop the interpersonal abilities and technical edge that employers seek.

Suggested curriculum

Major courses are bolded.


  • Foundations for Business Leadership
  • Rhetoric and Composition I & II
  • Histories of Cultures and Societies Elective
  • Science and Nature Elective
  • Introduction to Theology
  • Philosophy of Human Nature
  • Finite Mathematics
  • Elements of Calculus
  • Two Non-business Electives


  • Business Statistics
  • Principles of Financial Accounting
  • Principles of Managerial Accounting
  • Applying Business Leadership Skills
  • Principles of Macroeconomics
  • Principles of Microeconomics
  • Literature Elective
  • Public Speaking for Business
  • Diverse Cultures Elective
  • Theory of Ethics
  • Theology Elective
  • Non-business Elective


  • Introduction to Marketing
  • Marketing Research
  • Marketing Elective
  • Introduction to Financial Management
  • Applied Business Economics
  • Introduction to Information Technology
  • Behavior and Organization
  • Operations and Supply Chain Management
  • Strategies for Entering the Business World
  • Business Elective
  • Non-business Elective


  • Marketing Management
  • Two Marketing Electives
  • Business Policies
  • Ethical and Societal Issues Elective
  • Legal and Regulatory Environment Elective
  • Three Business Electives
  • Two Non-business Electives


You might like the Marketing major if you

✓ Have strong written and verbal communication skills

✓ Enjoy critical thinking and ethical decision making

✓ Can adapt to a rapidly changing global marketplace

What can you do with a major in Marketing?

Marketing majorMarquette's marketing majors typically go on to work in product development, marketing research, brand management, advertising, direct marketing and retailing.

Learn more about what you can do with a major in marketing.

Visit the department that offers the marketing major.

Contact us


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