This Event was Sponsored by Milwaukee SPIN and
the MS in Computing Program
November 15, 2012


Entrepreneurship in Milwaukee

Global Entrepreneurship Week (November 12-18, 2012) is the world’s largest celebration of the innovators who launch startups that bring ideas to life, drive economic growth and expand human welfare.

Milwaukee SPIN and the Marquette MS in Computing program are presenting a panel discussion on entrepreneurship. The panel of experts will discuss the characteristics of entrepreneurship and alternative paths in the process of starting technology ventures.

Not all entrepreneurs are the same. A recent Bestseller book “Heart, Smarts, Guts, and Luck” classifies entrepreneurs into four primary styles. The characteristics behind the styles emerged from discussions of the entrepreneurial spirit. Whether you are starting a venture inside an existing business, starting a new business, or just being an innovator, these styles will prevail. Discussing them provides insight into what it takes to be a successful innovator or entrepreneur.

A book review, posted on Small Business Trends*, presents a synopsis of “Heart, Smart, Guts, and Luck.”

    • HEART: “ … you bring purpose and passion to the business … you are consumed by a deep passion and driving hunger that you use to translate your purpose into reality…”
    • SMARTS”“… you are rational and focused on the facts. Your strength is steering a business by delegating and setting goals. You forge a system of accountability, articulate strategy and emphasize performance …”
    • GUTS: “… a risk-taker ... Guts driven entrepreneurs can react quickly and conclusively at a time of crisis. These leaders aren’t afraid to make changes …”
    • LUCK: “Luck appears to be chaotic and unpredictable but there have been lots of studies done to confirm the philosophy that luck favors the prepared …”


    • Tim Syth, Bucketworks, an organization that describes itself as offering “a variety of co-working environments, so you can work on your business, side project, non-profit program without distraction,” and a “fitness club for the brain.” Recently Tim has been leading efforts on an initiative called Build Health, which aims to engage technologists and the healthcare community to consider new ventures to improve health.
    • Art Mellor, Director of Business Development, Milwaukee Institute, which is a nonprofit organization that provides shared supercomputing resources and services to companies, researchers, and government, allowing them to become or remain competitive and contribute to economic growth. Art has founded or co-founded three technology start-ups and one biotech nonprofit, and worked at three other technology start-ups.
    • Joel Abraham, Co-founder of gener8tor, which invests its capital, expertise and network in capable, first-stage and second-stage entrepreneurs with innovative business models. gener8tor works with the startups in its portfolio to create successful, scalable companies. Joel’s expertise revolves around growing early stage cloud based companies utilizing “the balance scorecard” & “lean startup” principles. He is responsible for testing start-up hypotheses, customer model verification & validation and developing online/offline market strategies for local/national sales models.
    • Dave Brixius, owner KerBob Interactive Web Solutions and web developer at H20score, a start-up company that is an example of social entrepreneurship. Water utilities have teamed up with H20score to empower their customers to make smart, voluntary conservation decisions with personalized, clear, and secure water use information. H2Oscore utilizes data from existing water metering systems to deliver rewards for conservation efforts. It delivers water conservancy information to the customers on today's mobile technology platforms.

Panel Moderator

Dr. Thomas Kaczmarek, Director of Graduate Studies for the MS in Computing Program at Marquette University. The MS in Computing program provides a professional degree for those seeking to enhance their understanding and skills in computing or make a career transition into the computing industry at a graduate level. The program fosters a balance between business skill and technology. Prior to service on the faculty of Marquette, Tom served as an enterprise architect for global manufacturing engineering at General Motors and as an executive responsible for global architecture and the software engineering process in manufacturing. Tom was a principal in a software start-up company and a manager responsible for the equity partnership between Ford Motor Company and Inference, an AI start-up.


Milwaukee SPIN Platinum Sponsor

Marquette University


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Summer Research Experience

The Department of Mathematics, Statistics and Computer Science hosts a Summer Research Experience (REU) for Undergraduates. This program provides undergraduates with an intensive, faculty-mentored, summer research experience in the areas of applied mathematics, high-performance computing, statistics, ubiquitous systems and mathematics education. Learn more