PRELIMINARY — DIGITAL MEDIA (DGMD) COURSE DESCRIPTIONS

These course descriptions for Digital Media (DGMD) — formerly known as Broadcast and Electronic Communication (BREC) — are preliminary and dated March 11, 2013. The final versions of the Digital Media course descriptions will appear in the 2013-14 Marquette University Bulletins on June 7, 2013.

DGMD 2205. Production Techniques. 3 cr. hrs.
Basic audio and video production and post-production techniques used in radio, television, cable, corporate media and online.

DGMD 2250. Video Production. 3 cr. hrs.
Practical application of the theories of television and video production and post-production. Emphasis on creative field and in-studio productions and client productions. Students develop directing skills and video editing techniques and use these skills to create content to be distributed to a variety of channels ranging from television to online. Prereq: DGMD 2205 and DGMD 2335; or DGMD 2205 and DGMD 2445.

DGMD 2335. Script and Continuity. 3 cr. hrs.
Students learn to write in the proper script style for a variety of broadcast, video, Web and film formats. Practice in aural writing techniques with an emphasis on form and content. Prereq: ENGL 1001 and COMM 1100 or equiv.

DGMD 2555. Corporate Media. 3 cr. hrs.
Analysis and practice in the development, acquisition and utilization of electronic media in the corporate world. Emphasis on problems of budget, audience, objectives, evaluation and production as encountered in corporate media communication.

DGMD 2565. The Business of Entertainment. 3 cr. hrs.
Students receive a thorough grounding in the financial processes and economies in the industry to better understand the basic business and operational framework of film and television. Topics covered range from project development and product distribution and forward funding future projects.

DGMD 2610. Program Development. 3 cr. hrs.
Planning and development of programs for specialized audience and objectives. Preparation of program layouts for television, cable, and corporate systems.

DGMD 2710. Sound Design. 3 cr. hrs.
Aesthetics of audio mixing in various program genres (drama, commercial, documentary, interviewing, feature, etc.) utilizing stereo and multi-track consoles and digital effects devices and workstations. Prereq: DGMD 2250; or cons. of instr.

DGMD 2840. Women and Documentary. 3 cr. hrs.
Students explore potent, groundbreaking, funny, inspiring and thought-provoking documentaries made by women. Topics of social justice, autobiographical themes, cinema verite, hybrid and traditional forms are featured among the American and international documentaries viewed, which showcase the works of critically acclaimed documentarians. Students learn to apply an analytical lens to these works and understand not only the perspectives of those in front of the camera, but those of the women who created them.

DGMD 3510. Sales and Promotion. 3 cr. hrs.
Methods, organization, compensation, and administration of sales and promotion activities. Motivational and organizational techniques; methods of selling and alternative approaches to market, product, and media analysis. Case study approach.

DGMD 3900. Public Policy in Telecommunications. 3 cr. hrs.
Analysis of the public policy process and its impact on the development of media and telecommunications systems. Emphasis on current policy issues relating to content, economics, technological change and social effects.

DGMD 3964. Practicum in Student Media. 1-3 cr. hrs.
Students who work for MUR or MUTV not only gain valuable hands-on experience, but can receive credit. Depending on the hours worked per semester, students earn 1-3 credits. Students earning less than 3 credits can repeat the practicum for a total of 3 credits. S/U grade assessment. Prereq: Cons. of dept. ch. or media director.

DGMD 3986. Internship in Digital Media. 1 cr. hr.
Observation, participation, and experience in a radio, television, cable, or corporate setting. Augmented with selected readings, papers or conferences with adviser. 0 credit will be SNC/UNC grade assessment; 1 credit will be S/U grade assessment. Prereq: Cons. of dept. ch.

DGMD 4240. Television Performance. 3 cr. hrs.
Application of performance techniques to the television medium. Extensive in-studio practice. Concentration on performance in television commercials, news anchoring, interviewing and possible role-playing in comedy and dramatic scripts.

DGMD 4260. Documentary Production. 3 cr. hrs.
Students create documentary digital media projects that employ non-fiction story structure and advanced techniques of shooting and editing, including hand-held and stationary camera, audio and microphone techniques and field lighting. Students learn documentary theory and history, and also master project research, development, production and editing techniques. By developing individual voice and storytelling techniques, students create original, meaningful non-fiction works. Prereq: DGMD 2205 or cons. of instr.

DGMD 4275. Advanced Television Production and Direction. 3 cr. hrs.
Development of program-length dramatic and non-dramatic productions for television, cable, educational, and corporate distribution. Particular attention to the integration of the various media used in television production and to legal and financial considerations. Prereq: DGMD 2250.

DGMD 4280. Narrative Cinematic Production. 3 cr. hrs.
Students create a short film, executing each step from pre-production to production to post-production. Students master project planning, from script development to casting, production and editing techniques. Projects employ advanced digital cinematography and editing sills, audio and lighting techniques and fictional story structure to create polished, professional short film works. Prereq: DGMD 2205; or cons. of instr.

DGMD 4345. Advanced Scriptwriting. 3 cr. hrs.
Development and writing of full-length scripts for entertainment television or feature film. Includes development of concepts for new television series, miniseries, and movies-for-television, and study of their specific writing requirements, as well as writing for current television series. Writing workshop approach.

DGMD 4615. Radio Programming. 3 cr. hrs.
Examination and case study analysis of the contemporary radio industry. Emphasis on music formats, news, talk, sports, syndication, and other sources of program material. Audience demographics, profiles, ratings, and promotions. Practical experience in applying for FCC license.

DGMD 4620. Television Programming. 3 cr. hrs.
Analysis of television programming theories. Includes data-based criticisms of different programming strategies. Primary emphasis on prime-time network entertainment programming; includes consideration of effective programming for other "day parts" and news. Students program their own network on the basis of theories and data provided.

DGMD 4810. American Television: 1946-Present. 3 cr. hrs.
Historical, cultural and commercial growth of American television, with special emphasis on programming, from pre-commercial beginnings to the present. Key genres, persons, issues and trends in the development of American prime-time television.

DGMD 4830. Early History of Broadcasting. 3 cr. hrs.
History of the American system of broadcasting from its inception to approximately 1950. Examination of the technological, social, cultural, economic and political forces which shaped the industry. Emphasis on the roles of the broadcasters as agencies of information and entertainment by an analysis of trends in radio and early television programming.

DGMD 4840. Film and TV Aesthetics. 3 cr. hrs.
An analytical examination of film and television aesthetics, focusing on historical influences on contemporary trends. Studies of aesthetic theories are used to analyze movies and television shows with not only a critical eye, but also from a director's perspective.

DGMD 4850. Television Criticism. 3 cr. hrs.
Examination of the major critical approaches which have historically been applied to television programming. Study of major television critics whose work appears in academic publications and the mass media.

DGMD 4855. Communication and Social Issues of the Internet. 3 cr. hrs.
Examines the ways in which online communication impacts the daily lives of our society and its individual members. Particular attention is given to the use of online communication to build community and social life and to the ways in which online communication is similar to or different from other forms of mediated communication. Culminates with the presentation of a major original research project.

DGMD 4910. Technology and Learning. 3 cr. hrs.
Learning theories applied to design, use and evaluation of electronic communication technologies in instructional settings. Prereq: DGMD 2205 and DGMD 2335 and Jr. stndg.; or DGMD 2205 and DGMD 2445 and Jr. stndg.; or cons. of instr.

DGMD 4920. Multimedia Authoring. 3 cr. hrs.
Study of electronic media within the context of training/learning systems. Multi-media authoring software used to design, produce and evaluate instructional lessons. Prereq: DGMD 4910 and Jr. stndg.; or cons. of instr.

DGMD 4931. Topics in Digital Media. 1-3 cr. hrs.
Various topics in broadcast and electronic communication to be announced in the Schedule of Classes. Includes extensive screening and/or other activities. Lecture/lab format.

DGMD 4953. Seminar in Digital Media. 1-3 cr. hrs.
Special subjects of seminar to be announced in the Schedule of Classes. Variable topics.

DGMD 4961. Special Institute/Workshop/Project. 1-3 cr. hrs.
Offered for variable credit.

DGMD 4995. Independent Study in Digital Media. 1-3 cr. hrs.
Independent study offered for variable credit. Prereq: Cons. of dept. ch.

DGMD 4997. Senior Capstone. 3 cr. hrs.
In order to demonstrate professional proficiency, students create a media project designed to meet a community need. A case study is prepared evaluating relevant scholarly research, ethical and legal implications. Discussion of career alternatives and preparation of resume and supporting materials. Prereq: DGMD major; Sr. stndg.

DGMD 4999. Senior Thesis. 1-3 cr. hrs.
The application of rigorous methodology in developing and writing a thesis under the direction of an adviser. Prereq: Cons. of dept. ch.

DGMD 5260. Documentary Production. 3 cr. hrs.
Students create documentary digital media projects that employ non-fiction story structure and advanced techniques of shooting and editing, including hand-held and stationary camera, audio and microphone techniques and field lighting. Students learn documentary theory and history, and also master project research, development, production and editing techniques. By developing individual voice and storytelling techniques, students create original, meaningful non-fiction works.

DGMD 5275. Advanced Television Production and Direction. 3 cr. hrs.
Development of program-length dramatic and non-dramatic productions for television, cable, educational, and corporate distribution. Particular attention to the integration of the various media used in television production and to legal and financial considerations.

DGMD 5280. Narrative Cinematic Production. 3 cr. hrs.
Students create a short film, executing each step from pre-production to production to post-production. Students master project planning, from script development to casting, production and editing techniques. Projects employ advanced digital cinematography and editing sills, audio and lighting techniques and fictional story structure to create polished, professional short film works.

DGMD 5345. Advanced Scriptwriting. 3 cr. hrs.
Development and writing of full-length scripts for entertainment television or feature film. Includes development of concepts for new television series, miniseries, and movies-for-television, and study of their specific writing requirements, as well as writing for current television series. Writing workshop approach.

DGMD 5450. News and Information Gathering. 3 cr. hrs.
Analysis of the community with a view to the problems and opportunities for the broadcast media on the political, public, administrative, financial and commercial, labor, social welfare, and educational affairs of the community.

DGMD 5615. Radio Programming. 3 cr. hrs.
Examination and case study analysis of the contemporary radio industry. Emphasis on music formats, news, talk, sports, syndication, and other sources of program material. Audience demographics, profiles, ratings, and promotions. Practical experience in applying for FCC license.

DGMD 5620. Television Programming. 3 cr. hrs.
Analysis of television programming theories. Includes data-based criticisms of different programming strategies. Primary emphasis on prime-time network entertainment programming; includes consideration of effective programming for other "day parts" and news. Students will program their own network on the basis of theories and data provided.

DGMD 5810. American Television: 1946-Present. 3 cr. hrs.
Historical, cultural and commercial growth of American television, with special emphasis on programming, from pre-commercial beginnings to the present. Key genres, persons, issues and trends in the development of American prime-time television.

DGMD 5830. Early History of Broadcasting. 3 cr. hrs.
History of the American system of broadcasting from its inception to approximately 1950. Examination of the technological, social, cultural, economic and political forces which shaped the industry. Emphasis on the roles of the broadcasters as agents of information and entertainment by an analysis of trends in radio and early television programming.

DGMD 5850. Television Criticism. 3 cr. hrs.
Examination of the major critical approaches which have historically been applied to television programming. Study of major television critics whose work appears in academic publications and the mass media.

DGMD 5855. Communication and Social Issues of the Internet. 3 cr. hrs.
Examines the ways in which online communication impacts the daily lives of our society and its individual members. Focuses on the use of online communication to build community and social life and to the ways in which online communication is similar to or different from other forms of mediated communication. Culminates with the presentation of a major original research project.

DGMD 5910. Technology and Learning. 3 cr. hrs.
Learning theories applied to design, use and evaluation of electronic communication technologies in instructional settings.

DGMD 5920. Multi-Media Authoring. 3 cr. hrs.
Study of electronic media within the context of training/learning systems. Multi-media authoring software used to design, produce and evaluate instructional lessons.

DGMD 5931. Topics in Broadcast and Electronic Communication. 1-3 cr. hrs.
Various topics to be announced in the Schedule of Classes. Includes extensive screening and/or other activities. Lecture/lab format.

DGMD 5931. Topics in Digital Media. 1-3 cr. hrs.
Various topics in broadcast and electronic communication to be announced in the Schedule of Classes. Includes extensive screening and/or other activities. Lecture/lab format.