How we say it
Although what we say is our message, how we deliver that message is our voice. Our voice
is heavily influenced by our personality — the traits that reflect who Marquette is. Use our personality words as a guide for how the Marquette voice should sound.
ACUMEN: Our talented, discerning and intellectual side
Hardworking and ambitious: Honed, principled and energetic from day one
Smart: Thoughtful, inquisitive and discerning
Creative: Innovative, imaginative and resourceful
HUMANITY: Our thoughtful, social and giving side
Community-oriented and socially aware: For the common benefit of the human community
Caring and faith-filled: Engaged with the real world and committed to the greater good
Fun: Proud and spirited
Our positioning articulates who we are in the market and elevates what we do best.
It defines the territory we can truly own in a crowded market. Or, in our words, it’s
what allows us to be the difference.
If we break it down into separate points of distinction, it looks like this:
Philosophy: Catholic and Jesuit tradition and values
People: Those willing to explore new ideas, discover new solutions and deliver truly meaningful results
Product: Excellence in achievements and societal impact
Place: Innovative and collaborative environment
Process: Intellectual inquiry and engagement
This is the vital essence of who we are and what we do. Our core message is the most succinct distillation of our brand. It represents the highest-level expression of what we offer and what it means to our audiences.
Marquette University fosters formation of the mind and heart, so a Marquette graduate is poised to lead a limitless life.