Just as we choose different words to convey different messages and different verbal constructions to address different audiences, the typeface we use can have a profound effect on our messaging.

PRIMARY

Univers

Univers Extra Black is our primary typeface, and it’s used for dramatic and powerful headline structures. Only use capital letters from this typeface in our headlines. The Univers family is a simple, modern and versatile font that is the driving typeface of the Marquette brand platform. Univers 45 Light is the primary font for body text. A mix of Univers 65 Bold and Univers 55 is used for headlines and subheads. Univers 67 Condensed Bold and Univers 47 Condensed Light are used for invitations and related event materials.

Arial and Arial Bold are used for website headlines and body copy.

Univers and web font examples

SECONDARY

Garamond

The Garamond type family is an elegant, classic typeface that contrasts with Univers. Use it when a serif font is more appropriate than a sans serif font.

Garamond examples

HEADLINE STRUCTURE

Large type is part of our brand, and it’s great for communicating short and powerful messages. Use this type execution to make bold, declarative statements about who we are and what we stand for — especially when it’s something unique to Marquette. In layout, keep it simple and don’t clutter the page with too many elements. Using both brand typefaces, we can create a hierarchy for content that draws the reader in and reinforces the main point in headlines.

Tyeface Structure examples

Obtaining fonts

Note: Marquette has a limited number of licenses to use the Garamond and Univers fonts. Priority is give to university-wide projects. However, you — or the department with which you're working — may purchase the font from AdobeType.

Students on campus

About OMC

Marquette University's Office of Marketing and Communication promotes the academic reputation of Marquette and tells the Marquette story to all audiences through traditional media, social media, print publications, video, web and interactive.

We are a team of 30 professional writers, designers, marketers, Web developers and communication specialists, led by Vice President Dave Murphy, that serves the Marquette community.

Annual Report 2017

OMC Annual Report 2017View our current Annual Report which highlights the work we do to boost the academic reputation of Marquette and tells the Marquette story.

Contact us

To ask a question or get more information, call (414) 288-7448. Or contact a staff member.