It is incumbent upon us to be stewards of the Marquette brand, which is what we keep in mind when writing, editing and designing key messaging for the university.
What’s the most effective way to communicate the Marquette brand?
- Touch on Marquette’s many strengths: its academic excellence; Catholic, Jesuit heritage; pursuit of truth, discovery and the sharing of knowledge; and commitment to social justice.
- Use action words.
- Be succinct and clear.
- Be consistent.
How does a style guide help us communicate the Marquette brand? It ensures:
- Consistent messaging across all communication platforms
When do we use university style?
- On every internal and external marketing project, including print pieces and for the Web.