Unique logos exist for the three endowed colleges at Marquette: the Helen Way Klingler College of Arts and Sciences, J. William and Mary Diederich College of Communication, and Opus College of Engineering. These logos prominently feature the college's name and should be included on all college and college departmental marketing and communication materials.
Endowed college logos are composed of the last name of the individual or family who endowed the college in all uppercase letters in a modified Adobe ITC Berkeley Oldstyle typeface. The college designation is set in upper- and lowercase letters; the words Marquette University are set in all uppercase letters in modified Adobe ITC Berkeley Oldstyle typeface; and there is a graphic representation of the Marquette Hall tower. By linking the college and university name to one of the institution's oldest and most recognizable landmarks, the logo is a unique and distinctive visual representation of the university.
There is a vertical and a horizontal version of the endowed college logos. Either is acceptable to use, depending on design and space considerations.
Guidelines for usage
Using the endowed college logos in a consistent manner is vital to communicating Marquette's strong identity.
The endowed college logos should be used prominently on promotional materials, including publications, advertising, stationery and electronic media. The university's Be The Difference logo should be used as a secondary symbol on back covers or similar secondary use.
- The logo was designed to be used in its entirety. The words Marquette University and the Marquette tower graphic must never be used separately.
- The logo may be reproduced only from an original digital file (.ai, Adobe Illustrator, .eps or JPEG formats).
- The logo must not be photocopied, scanned, recreated, reproportioned or altered in any way.
- Reproduction of the endowed college logo must adhere to the color, size and spacing guidelines outlined here.
Follow the same spacing guidelines for the Marquette logo.
Like many graphic elements, the endowed college logos lose their integrity at very small sizes. To ensure legibility, the words Marquette University should never appear smaller than six picas (1 inch) in length.