Writing for online audiences isn’t as daunting as it seems if you remember a few key things.
- Keep it short.
- Start with the most important information, and work your way down from there.
- Use bullets to simplify complex thoughts.
- Write in the active voice.
- Use links effectively. Direct them by saying, for example, “Read about <insert URL link here> Drs. David Baker and John Mantsch<end URL link here> and their company, Promentis."
- Update your content. Shelf lives are short.