Applying
the Marquette Brand in Print
When submitting copy to the Office of Marketing and Communication, please keep in
mind the following guidelines:
Preparing Copy
- All copy should be aligned flush left with a non-justified right margin.
Do not manually hyphenate words at end of lines.
- Double space to indicate paragraphs; do not indent for paragraphs.
- Type only a single space at the end of sentences, after colons, semicolons,
numbers, etc.
- With the exception of acronyms, type all text in uppercase and lowercase
letters; do not use ALL CAPS for emphasis. To indicate headlines, use
boldface or mark headlines, captions and emphasis on the paper copy
of the text.
- To indicate book titles, use italics; do not underline titles.
- For numbers, use the numeral “1,” not the lower case “L.
Submitting Copy
- Thoroughly proof and edit text before submitting it to Marketing
and Communication. Please try to submit all text for a project at
the same time.
- Include a nonreturnable paper copy of all text submitted. Submit
paper copy on 8 1/2” x 11” paper. Number all pages.
- Each story/article/item/chapter should be saved as a separate file. Please
put the file name on the paper copy in the upper right
corner.
Project Proofreading
Please use the following steps when requesting type changes:
- Please use standard proofreading
marks when making changes. (Proofreading marks are illustrated
on page E30 of this manual.)
- Changes should be made on the paper copy in red. Items deleted should
be clearly marked as such, but not obliterated. (They should remain
readable).
- Additions should be clearly printed on the text. If an addition cannot
be made easily in the space available, it should be submitted as a
Word document along with a paper copy of the insertion.
- Return project proof with a signed proof review form.
Any questions, please contact Joni
Moths Mueller.
|
