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The grid provides structure for the creative
platform. It makes it possible to design for a variety of media while
maintaining the continuity of the Marquette creative platform. As such,
it can be applied to everything from brochures to billboards to Web
sites.
The grid is a flexible network of squares. The type of grid
used depends on the format of the piece being designed. Common grids
used in the
Marquette creative platform include two, four and six column grids.
Download full size grid
sample (PDF)
Legend
| A. |
The length and width of the grid square are determined
by where the grid is being used, the size of the placement and
aesthetic. The designer should always use full squares across the
width of the piece, with no obvious partial squares or gaps (excludes
margins).
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| B. |
The gap between the grid squares is 0.025 inches
(2 points).
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| C. |
The gap between the grid and the edge of the piece
may vary depending on application. Some pieces will have large
margins while others may bleed.
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| D. |
The typography of the piece does not need to follow
the grid. The grid is used more as a method of arranging images
to create movement and interest.
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| E. |
The support imagery adheres to the grid squares. |
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