Applying the Marquette Brand in Print
The primary photography for Marquette’s creative
platform features students, faculty, staff and alumni in interesting
environments that bring Marquette’s difference to life. Emphasis
is placed on a direct connection between the viewer and the subject.
The focus is on the subject with a limited depth of field, leaving
the background soft and less defined.
Subject Selection
A critical aspect of the Marquette brand
platform is its authenticity. This is achieved in part through
the use of real people to tell the Marquette story — students,
faculty, alumni, coaches, etc. — as opposed to an institutional, “off-camera” voice.
Care should be taken to select subjects who:
- have an interesting or unique story to
tell.
- are representative of the specific target
audience
- portray the diversity of the institution
- are approachable and authentic
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| Call the Office
of Marketing and Communication to view our photo catalog
or to obtain a digital copy of a specific image. |
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Support Photography
The imagery chosen to support the creative platform should
be vibrant, active and emotive. These images should capture
the energy of real-life experiences relating to the primary
photography or the essence of the content being promoted.
The emphasis is placed on reality-based interactive experiences
that convey a sense of immediacy and evoke a playful, amateur
tone that is engaging and authentic.
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Undergraduate
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Undergraduate images emphasize warm tones
to project youthfulness and compliment Marquette gold,
a primary color of undergraduate
promotions
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Support imagery is lifestyle focused,
in essence snapshots of “a
day in the life.” The imagery should be vibrant,
active and emotive.
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Central focus should be considered,
and elements of fun, self-awareness,
growth, playfulness, campus life and warmth should be
clear.
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Graduate/adult images emphasize cool
tones that reflect a more professional environment
and compliment floods of Marquette blue, a primary
color used in graduate and adult student promotions.
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Graduate student
photography is of life experiences in professional settings,
with a more professional
style and some motion.
The imagery reflects the essence of a specific discipline or
field of study.
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Central
focus should be considered and elements of professional
confidence should be clear.
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Alumni photography should reflect diversity and
be warm, vibrant and active.
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Alumni photography ranges from images
of life experiences in relevant
settings with a professional style to active,
emotive images of alumni in social settings.
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