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Corporate Communication
Explore Marquette : Majors & Minors : College of Communication: Corporate Communication

BE A PART OF THE SOLUTION
Shake Hands: Peace Negotiations

Imagine sitting down with the company CEO and planning how to communicate the corporate vision. Then see yourself consulting with the marketing department to develop the roll out of the next strategic initiative or envision yourself crafting a message about a possible merger that must reach all company employees. If these communication challenges get you excited, a career in corporate communication is for you. This major prepares you to address the full range of communication that occurs within the corporate world. You will learn to be flexible and adaptable in response to current and future trends in corporate life.

Corporate Communication

THE MARQUETTE ADVANTAGE

ON THE LEADING EDGE. More corporations are expanding their communication efforts to better position themselves in an ever-changing marketplace. Marquette University is one of the few universities to offer a major in Corporate Communication.

BE STRATEGIC. Courses in this major focus on critically evaluating organizational needs and framing strategic responses that work in a variety of settings.

BE AN ADVOCATE. Drawing on Marquette’s Jesuit tradition, you will develop the tools to become a voice for more socially responsible corporations.

CROSSING BOUNDARIES. The communication issues that face corporations are not contained in a single department. As a result, the interdisciplinary focus of Corporate Communication draws from multiple areas in communication as well as business.

DEVELOP A VISION. Learn how you can be central to helping a corporation establish a distinct identity in a global environment.

BEYOND THE CLASSROOM. In addition to internships, several classes put you in an organizational context that requires you to apply communication theories, principles and practices.

BE HEARD. One of the greatest challenges facing organizations today is being heard in an information-saturated environment. A background in Corporate Communication gives you a seat at the table when decisions are being made about how to strengthen a corporation’s voice.

For program details follow this link.


Suggested Curriculum

 Your major courses blue.

FRESHMAN
Introduction to Communication
Media in Society
Contemporary Presentation
Histories of Cultures and Society Elective
Rhetoric and Composition 1
Foreign Language 1 & 2
Logic
Introduction to Economics
Math or Science Elective

SOPHOMORE
Issues in Corporate Communications
Introduction to Visual Communications
Public Relations Principles
Business Foundations
Organizational Communication
Diverse Cultures
Introduction to Theology
Social Science Elective
Philosophy of Human Nature
Literature Elective
Statistics

JUNIOR
Corporate Writing
Communication Audits and Consulting
Corporate Rhetoric
Strategic Research for Advertising and Public Relations
Corporate Communication Elective

Theory of Ethics
History Elective
Literature
Theology Elective
Major/Minor Electives



SENIOR
Corporate Communication Electives
Corporate Communication Internship
Corporate Social Responsibility
Minor/Elective Courses

Giving a Presentation in from of a large audience WHAT YOU CAN DO WITH IT

Corporate Communication graduates will have the expertise to enter corporate communication departments, organizational communication fields and consulting industries. Not only will graduates be prepared to work in corporate settings but they will also have valuable skills that can be put to use in many non-profit and governmental settings.

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