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Marketing
Explore Marquette : Majors & Minors : Business Administration : Marketing

Product. Price. Position. Placement.
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How many companies have started with a bang, only to end in a whimper? The difference between firms that succeed and those that don’t is often found in how effectively they market themselves — and it’s more than catchy ads. Organizations rely on marketing to analyze their consumers and their competitors, while making strategic decisions about product development and management, pricing, positioning and placement.

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THE MARQUETTE ADVANTAGE

SUPERATHLETES, SUPERMARKETS AND SUPERCOMPUTERS. You can broaden your marketing background with courses in consumer behavior, customer relationship management, sports marketing, integrated marketing, communication, sales management and global marketing.

MARKET YOURSELF THROUGH INTERNSHIPS. Marquette’s location and connection with Milwaukee’s business community provides you with opportunities to work as an undergraduate for companies such as Harley-Davidson, Miller Brewing Co., Kimberly-Clark Corp., Kohl’s Corp. and Johnson Controls Inc.

LEARN FROM LEADERS IN MARKETING EDUCATION. The professors who will teach your undergraduate courses maintain their leading edge in the discipline by advising major national firms, publishing in and editing national and international marketing journals, and teaching in established and emerging markets around the world.

SUBSTANCE AND STYLE. Your creativity will only go as far as your communication skills take you. Through your numerous class experiences in group work, research projects and multimedia class presentations, you’ll develop the interpersonal abilities and technical edge that employers seek.

Visit the department that offers this major.


Suggested Curriculum

 Your major courses blue.

FRESHMAN
Foundations for Business Leadership
Rhetoric and Composition I & II
Histories of Cultures and Societies Elective
Science and Nature Elective
Introduction to Theology
Philosophy of Human Nature
Finite Mathematics
Elements of Calculus
Two Non-business Electives

SOPHOMORE
Business Statistics
Principles of Financial Accounting
Principles of Managerial Accounting

Applying Business Leadership Skills
Principles of Macroeconomics
Principles of Microeconomics

Literature Elective

Public Speaking for Business
Diverse Cultures Elective
Theory of Ethics
Theology Elective
Non-business Elective

JUNIOR
Introduction to Marketing
Marketing Research
Marketing Elective
Introduction to Financial Management
Applied Business Economics
Introduction to Information Technology
Behavior and Organization
Operations and Supply Chain Management
Strategies for Entering the Business World
Business Elective

Non-business Elective


SENIOR
Marketing Management
Two Marketing Electives
Business Policies
Ethical and Societal Issues Elective
Legal and Regulatory Environment Elective
Three Business Electives
Two Non-business Electives

Guy on Phone WHAT YOU CAN DO WITH IT
Marquette’s marketing graduates typically work in product development, marketing research, brand management, advertising, direct marketing and retailing. Employers vary from traditional business organizations and governmental units to service corporations, such as department stores, wholesale houses, hospitals, colleges and insurance companies.
Recent employers include:
• Allen-Edmonds Shoe Corp.
• Baxter Health Care
• Direct Supply Inc.
• eBay
• Ernst & Young
• GE Healthcare
• Harley-Davidson
• Kraft Foods
• Marshall & Ilsley Corp.
• Payless ShoeSource Inc.
• Rockwell Automation
• Transunion

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