Students of Culture
Advertising in the 21st century is essentially the study of brands in culture. Today’s
brands must anchor themselves within the culture, while at the same time differentiating
themselves from their competitors. Gone are the days of the Mad Men. Today’s advertising works across a rich meshing of art and science, rooted in culture,
with executions disseminated across multiple platforms – many of which we have yet
to hear about. In short, great brands become indispensable parts of everyday life,
in a rapidly changing world.
Our program focuses on developing advertising professionals who think like cultural
critics and act like brand ambassadors. We train our students to be culturally fluent,
savvy data miners, media experts, strategic thinkers, great writers, and creative
mavens. In the process, Marquette advertising majors develop the flexibility to thrive
in the ever-changing world of advertising.
The Milwaukee advertising community includes large and small ad agencies and design
firms, with many of the local ad community participating as adjunct faculty, guest
speakers and mentors. Our students work with national clients including: Coca-Cola,
Fox Sports, and Toyota; as well as local and regional clients including: The Medical
College of Wisconsin, Red Cross of Southeastern Wisconsin, and Navy Pier. Our Ad Club
is vibrant and well-connected to the local community. Finally, we have alumni working
in cities across the U.S. Without fail, our alumni are there to support our new graduates.
At the completion of the Advertising major, the graduate is able to:
- Be curious students of culture.
- Understand advertising’s process and its relationship to business.
- Communicate both succinctly and eloquently, with persuasion always at the core.
- Have a pulse on the ever-changing technology that impacts the advertising industry.
- Understand consumer behavior and how to move consumers to buy a product and/or otherwise
evangelize for a brand.
- Understand the art and science of strategy, employing the right research and evaluation
- Be able to integrate media and metrics to create strategic messaging across multiple
- Understand and, often, execute creative content; while always being creative problem
- Make strategically and fiscally sound decisions based on budget constraints and other
- Create integrated, strategic brand campaigns.
- Embrace the diversity of peoples and cultures, both domestically and globally.
- Make sense of legal challenges and ethical values, also framed by Jesuit values.
For more information, check out the curriculum for the Advertising Major, Advertising Minor or contact Dr. Jean Grow, Department Chair of Strategic Communication.
- Possible Careers
- Sample Internships
- Recent Employers
- Production Coordinator
- Art Director
- Event Planner
- Marketing Coordinator
- Creative Director
- Graphic Designer
- Account Executive
- Marketing Manager
- Media Buyer
- Product Manager
- Web Designer
- Campaign Manager
- Sales Representative
- Research Director
- Walt Disney World
- Milwaukee Brewers
- Six Flags Great America
- National Multiple Sclerosis Society
- Procter & Gamble
- Rockwell Automation
- Special Olympics
- March of Dimes
- BVK, Milwaukee
- Chicago White Sox
- Walt Disney World
- Draft FCB
- Entertainment Tonight